Dimitar Stalimirov
Brand & Marketing Strategist
Bridging Web2 brand excellence and Web3 innovation. Managed an 18-month rebrand for Nexo and developed $10M+ portfolios across Grand Slam tennis, F1, and luxury yacht activations.
Status
Head of Brand Marketing — Arbitrum Application In Progress
Arbitrum Early Adopter (2023)
17+ Years
Experience
$10M+
Sports Partnerships
+15%
Organic Site Growth
Featured Impact
Selected cases in ecosystem growth and brand architecting.
Brand Strategy
The Nexo Strategic Rebrand
18-month program repositioning the platform for professional wealth management. Research across 5,000 users in 23 countries.
Partnerships
Global Sports & Luxury Partnerships
Negotiating the first-ever Grand Slam crypto partner (Australian Open) and the eight-figure DP World Tour deal.
Marketing Ops
The AI-Powered Content Machine
Automating the Ahrefs-to-Article workflow. Resulted in +15% organic clicks to nexo.com in under 4 months.
Brand Marketing Director
May 2022 – Mar 2026Nexo — Digital Assets Wealth Platform
- **Led the full rebrand** from crypto lender to premier wealth platform: defined positioning, visual identity, brand narrative, and platform overhaul — informed by research across 5,000 users in 23 markets.
- **Owned global content strategy:** editorial calendar, blog, social channels, and thought-leadership content targeting HNWI and institutional audiences across all channels.
- **Built a multimillion-dollar partnership portfolio:** DP World Tour golf ($10M+, 3-year deal — first crypto sponsor in pro golf), Australian Open (first crypto Grand Slam partner), Nexo Dallas Open (ATP 500 title), Audi F1 (4-year deal), and luxury yacht activations.
Executive Director
Jan 2021 – May 2022DNA Sofia (DDB Group)
- **Promoted to executive leadership** after sustained creative results; achieved **110% YoY revenue growth** and expanded the agency's client portfolio.
- **Served as brand and marketing consultant to multiple clients in parallel** — developing tailored positioning, campaign strategy, and creative direction for each while maintaining consistent quality across the portfolio.
- Developed and implemented short- to mid-term **business and brand strategies** for the agency and its clients.
Creative Director
Jan 2017 – Dec 2020DNA Sofia (DDB Group)
- **Provided end-to-end brand consultancy across a diverse client ecosystem:** managed concurrent brand strategies for clients in retail, banking, tech, and entertainment — each with distinct audiences, positioning challenges, and market dynamics.
- **Developed the complete rebrand and repositioning for METRO Cash & Carry:** increased brand equity and revenue for four consecutive years, growing market share by 12%.
- **Established a long-term brand partnership with Raiffeisenbank,** consistently positioning them as the most innovative brand in the banking sector.